Krishen Iyer is an entrepreneur who serves the insurance marketing and consulting sector. He is also the founder of Managed Benefits Services and put the company together in 2016. His company focuses on helping clients with their online marketing and tech development, and he mainly works with dental insurance and health insurance companies. While many other online marketers work to simply receive a paycheck, Iyer has made a name for himself due to his ability to see the needs of his clients as his own.
Krishen Iyer earned a bachelor’s degree in public administration in 2004 and founded IHS Insurance later on. While IHS was doing well, the company wasn’t satisfying Iyer’s desire to do more for people. He eventually left the company and moved on to the marketing industry where he has truly found his calling. When asked how he came up with the idea for Managed Benefit Services, he answered that he saw a gap in the market for services he knew he could provide and simply decided to give people what they needed.
Krishen Iyer works to stay as productive as possible every day and always starts out his day by interfacing with his clients. This puts them at the forefront of his attention and provides him with more details about what it is they want. He believes that any good idea begins with communication and that an idea that will stand the test of time must come from the perspectives of multiple people. When asked if there was a trend that he is currently excited about, Krishen Iyer responded that marketing analytics really interest him. He is very glad that there are more and more tools being created that help him to serve his clients better. While this is true, he finds that the best way to market to a specific sector is to get out there and truly understand the needs of the people.
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