JD.Com is Expanding its Global Presence through the Launch of Central Group and Partnership with Prominent E-commerce Companies

JD.Com is Expanding its Global Presence through the Launch of Central Group and Partnership with Prominent E-commerce Companies

JD is teaming up with a top Thai retail conglomerate called Central Group to make inroads in South Asia with the unveiling of its “JD Central” e-commerce platform. The new online platform is set to launch on September 28 further expanding JD’s presence in the region that already consists of reputable Indonesia-based e-commerce platform and a leading B2C e-commerce business in Tiki.

What Services Does JD Central Provide?

Previously launched for test operations during JD’s anniversary on June 18, JD Central provides direct sales as well as marketplace models. Since the opening, sales have surpassed expectations. The site has the following categories: electronics, fashion, books, digital products, music, and fast-moving consumer goods (FMCG) like processed foods, beverages, toiletries, and beauty products. As of now, about 80 percent of shoppers have visited the platform through smartphones, with some of the top-selling categories being mobile devices, FMCG, and fashion. The popular products in this e-commerce platform are from Chinese brands like Huawei, Lenovo, Xiaomi, and OnePlus.

State-of-the-art Technology

Leveraging its groundbreaking technology, JD has developed the most progressive retail operation in the world. Currently, it is focusing on delivering its exceptional logistics expertise and unparalleled delivery speed to its Thai clients. It powers JD Central’s warehouses using its cutting-edge Warehouse Management System. The new e-commerce business will put smiles on the faces of many residents of Thai capital, Bangkok, by providing same-day delivery. It will also take advantage of its connection with many local delivery companies to provide a nationwide coverage.

San Miguel Partners with JD.com

In line with its Global Fruit Strategic Alliance program, JD.com has secured a partnership deal with San Miguel to market and improve sales of fresh produce. San Miguel is a top citrus company based in the Southern Hemisphere. Through this partnership, JD.com will improve the market activity of vegetables and fruits across the globe. Other than San Miguel, 18 other globally recognized fruit producers, including Wonderful Citrus and Zespri, have also signed the partnership deal. In his speech at the presentation event, the head of JD.Com’s food division, WU Zhengzhi, said that the cooperation agreement would help the company expand on a global scale while helping their partners make inroads in the Chinese market. On his part, San Miguel’s commercial manager, Andres Haloua, pointed out that the deal will help them get closer to their clients.

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