Turning challenges into incentives; the story of Guilherme Paulus.

Prizes Are My Rewards; Obstacles Are My Challenges. This is Guilherme Paulus favorite quote. You realize how important it is when you look back at his history, how he has been able to overcome the numerous challenges in his personal life and those that he faced as he tried to get his own businesses off the ground to become one of the wealthiest individuals not only in Brazil but in the world. In a country that is ranked 131st in difficulty in registering property and 170th in dealing with construction permits he has still been able not only to grow CVC from a tourist agency into one of the largest tour operators in the country but also to build one of the biggest networks of hotels in the country.

After running CVC since he was 24 years old in 1972, Guilherme Paulus has been able to see the Brazilian tourism industry grow to where it is today. Over the years he learned what was important and who kept customers coming back. By the time he sold a majority share of his company to an American private equity group he had already started working on a new idea within the industry. After listening to his clients, he had been able to identify the essential areas whey the hospitality industry was failing. He embarked on investing the money he had earned from his CVC sale in the GJP network. He was aware of what to do and what to avoid. There were numerous locations in Brazil that despite being tourist magnets were still under-served. He focused his outstanding efforts on these areas.

He would build his chain of more than 20 hotels and resorts and then employ some of the industry’s most qualified personnel to run them. For him, customer satisfaction comes first. Guilherme Paulus has also consciously chosen to create a relationship with his employees. Guilherme Paulus says that for any business to be successful the employees need to be as invested in its success as the owner. This way they will go out of their way to ensure that it succeeds. By all standards, Guilherme Paulus has succeeded in doing this. Click here.

 

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