The iconic circular balls in colorful packaging have become a rather well-known product gracing beauty isles and makeup collections all over the world. EOS Lip Balms have gone from being a simple product to one of the most well-known lip balms in the entire world, and the brand seems to only be growing with every passing day. Within just ten years, the company has grown from being a small independent company to a large business that is taking over the entire beauty industry.
One of the bigger reasons why the company has emerged as such a prominent name within this industry is because of the thorough research that was conducted before the products were formed. The research conducted here showcased the interest in spherically shaped lip balms and also realized that there was abundant demand for lip balms in bright colors and lighter tones. It showcased the fact that customers want their products to look and smell good, but also want the products that they use to have good ingredients that actually have beneficial effects on their lips.
The research conducted during this time was incredibly important and was something that helped the company reach the notable position that it currently holds.
The company was founded by Jonathon Teller and Sajiv Mehra who wanted to take a more measured approach towards creating a product that was well designed for women. The role that they played in the growth of the company is expansive and is something that has transformed the overall reach of the company.
The little eggs become a bestseller ever since they were released. This was something that has shaped the manner in which the company reached out to its customers, and is something that has enabled the expansion of the company to broader categories. Currently, the company has several different kinds of products under the name of EOS Lip Balm.
Learn more about EOS Lip Balm: https://www.walmart.com/browse/beauty/eos/1085666_3316357_7994825
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